We want to be your first large investor. We can move quickly, take the role of lead investor, and maximize our networks to fill the rest of your round with the best and most effective investors. We invest on fair, understandable terms and ensure transparency every step of the way.
The Southeast Asia region continues to mature and there exists sufficient capital across all stages for founders. We were one of the first institutional seed funds in Vietnam and witnessed first hand how the ecosystem has evolved. It is at an inflection point where what it took companies of yesterday to be the regional or global winners of today is insufficient for the winners of tomorrow. Our strong operational experience and our deep networks in Silicon Valley set us apart. Founders choose to partner with us not just for our investment but also for the world class support, networks, and guidance.
We help companies build advantages in three critical areas. While these competencies are formed within the first 18 months of a company’s life, they span the entire life of a company to serve as differentiators in an increasingly competitive world:
Great people are the foundation of iconic businesses. What values does the founding team represent? How do you curate, celebrate, and grow this culture? How do you build a recruiting brand that reflects that culture and attracts exceptional talent? How do you unleash that talent while keeping them engaged, aligned and incentivized towards the right objectives?
Authentic growth creates sustainable value. Which customer segments should you target first? How do you find capital-efficient, repeatable, scalable growth through deeper customer understanding, robust analytics, and effective experimentation? What adjacent markets or game-changing partners can 100X your business?
Smart, well-timed capital multiplies impact. How can you best articulate your vision to investors? How can you find a clear path for your capital journey? How do you get the right money from the right investors on the right terms at each stage of your business? And, when the time is right, how do you transition your company to the next phase?
We believe in the great potential of women entrepreneurs in Vietnam and beyond. However, for different reasons, relying solely on organic deal flow and providing mere financial investment may be insufficient to fully realize that potential. Different structural reasons make it:
We believe a combination of venture-building, investment, and acceleration will improve the quantity and quality of women-led startups. Through our partnership with Investing in Women, we will be providing Technical Assistance and investment to help realize the potential of women entrepreneurs. We are aiming for at least 20% and preferably up to 40% of our initial-invested capital to be into women-owned and/or women-led startups. This is in line with our long standing informal mission to support women entrepreneurs.
SHINE is an incubation program dedicated to supporting women founders of early-stage startups. Through 12 weeks of training & mentorship, we help women founders overcome the many uncertainties they might face in the beginning of their startup journey and gain the clarity and confidence they need to move their businesses forward.
As one of the few leading seed funds that solely operates and focuses on the Vietnam market, we are committed to making impactful and socially responsible investments that contribute to a better future for Vietnam and its future generations. This commitment comes not just from addressing risk and seeking higher returns but also from a sense of obligation borne from family history and personal experience.
Addressing environmental, social, and governance (ESG) factors early can be critical in mitigating risks including reputation, regulatory, and financial risk. We consider ESG throughout our entire investment process and measure the social impact of all our investments.
It is not just the right thing to do but also a sound investment strategy. Based on our investment experience, we have observed that our investments that generate positive social impact have also been our best performers.